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It's time to export
with method

We define where, with whom, and under what logic your D.O. should be positioned on the international stage.

Budgets are limited.

Competition is greater.

Market concentration is accelerating.

 

A Designation of Origin does not need a dispersed presence.

It needs focus.

1. CHANGE OF FOCUS

It's not a study.

It is a structured decision.

A study describes the market.

Wine Match Method defines priorities.

 

We select the markets with the greatest structural affinity for your DO

We identify importers with real lace.

We built an executable roadmap.

 

ICEX reports.

WMM decides.

Image by Kym Ellis

2. WHAT DOES THE WINE MATCH METHOD ALLOW?

• Selection of markets with a higher probability of fit

• Specific importers prioritized by actual affinity

• Identifying real gaps in the portfolio

• A coherent and distinctive international narrative

• Scheduled activation plan

• Measurable indicators to measure progress and justify investment

Image by Martin Sanchez

3. ACCURACY

From general statistics to the specific decision.

We don't work with intuition.

 

We cross-reference customs records, import flows, portfolio analysis, and consumer behavior.

 

If we prioritize an importer, it is because there is recent evidence of affinity with the category.

 

The difference is not in the information.

It lies in the strategic interpretation.

Image by PortCalls Asia

4. EFFICIENCY

Budget optimization.

Every international action must follow a clear logic.

 

  • WMM prevents dispersion.

  • Reduce trial and error.

  • Focus resources on markets with a higher structural probability.

 

Promotion with address.

Image by Wenzy Wong

5. POSITIONING

Building a presence is not enough.

A PDO competes by differentiation.

 

It needs its own story in each market, not a generic adaptation.

 

The Wine Match Method allows you to transform external promotion into a stable positioning architecture.

Image by Austin

6. JUSTIFICATION AND TRACEABILITY

Designations of Origin manage public resources intended for international promotion.

 

That requires judgment, measurement, and consistency.

 

The Wine Match Method allows you to link each prioritized market with a structural logic, each contact with a data-driven decision, and each action to verifiable indicators.

 

It not only defines where to act.

It allows you to justify each decision.

Image by Stephen Dawson

A real-world application example.

How do we structure a market before prioritizing it?

This is a partial example of applied analysis.
South Korea before defining markets
and priority importers.

Image by Markus Winkler
Image by KOBU Agency

Three questions that determine

international positioning.

  1. In which markets does it make sense to concentrate efforts over the next 24 months?

  2. Which specific importers should be prioritized?

  3. What narrative should the DO use to generate real affinity?

 

If these answers are not defined, the strategy is not structured.

Your DO doesn't need more markets.

You need the right ones.

WINE MATCH METHOD FOR DESIGNATIONS OF ORIGIN

The market landscape has changed. 

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